Conduct your own field research to find out what motivates your audiences.
STEP ONE: Select and experience a peer organization’s service, event or product. Imagine this is your first time engaging in the experience. Everything is new.
STEP TWO: Through each part of the experience, actively pay attention to your emotions. Do you feel happy, frustrated, sad, excited? Is it throughout the experience or just certain aspects? Hint: Emotions means you are on the path to an important discovery.
STEP THREE: Transfer the experience to your own company and users. Are you on the right path? We can help you find the path, and even train your team!